campaign dove press release
Dove's #IAmBeautiful Movement10:00 AM
When was the last time you said you were beautiful? Dove commissioned a study that revealed that only 7% of Filipinas describe themse...
When was the last time you said you were beautiful?
Dove commissioned a study that revealed that only 7% of Filipinas describe themselves as beautiful. How silly is that? I would think there has to be a larger number that believes they're beautiful because I sure do see beautiful ladies everywhere!
The #IAmBeautiful Movement fires up from a good starting point, and it also comes at a very opportune time. This is because Filipinas of today seem ripe for abandoning their tendencies for self-criticism, what with eight out of 10 Filipinas saying they’re now satisfied with how they look. While this statistic merits commendation, the challenge still stands: to get women to move beyond being merely satisfied with their looks into actually feeling, believing, and exclaiming, “I am beautiful!”
Post your photos on social media with the hashtag #IAmBeautiful.